CONSUMO Y FELICIDAD ¿SINÓNIMOS O ANTÓNIMOS?

Abstract

Consumers now have a wide range of goods and services that are supposed to be within their reach.
The message they receive permanently is that these goods and services will lead to happiness. Thus begins an unbridled consumption, which, on the contrary, distances the consumer from that muchdesired happiness. The capitalist logic exacerbates this consumption seeking the satiety of the consumer since economic rationality does not work. But is it possible to leave this perverse circle or is the consumer forever condemned?
Undoubtedly, it is not all lost. The consumer must learn that happiness is not achieved by having more goods and services, but, on the contrary, by the ethical and moral values that the consumer has and that will help him to use the capitalist logic to his favor.